Primary Sources
My Survey
Secondary Sources
The Gorillaz
The Gorillaz are a British, Virtual band that were created in 1998.- The band are obviously well known for their animation, music videos. What I like about the Gorillaz is that: they have their own animation style and way of conveying their music- instead of doing the regular filming- and they do this for every song they make- so they keep up this reputation. With doing animation, music videos- they are remembered for them and therefore are possibly more successful- compared to something trendy and overused. The overall reviews on The Gorillaz is very good- and as an example I’ve chosen the album- ‘Gorillaz’ – by the Gorillaz- and then checked out the reviews- Gorillaz Review – So overall with this positive feedback- The Gorillaz are big competition- because they are so well- liked and well known, that it might be tougher to compare myself to them and it might be harder for my animation, music video to be popular and successful.
Pink Floyd were an English rock band- which were formed in London. From looking at other Pink Floyd videos- it seems very typical of them to have animation within their videos. Especially in this video- it shows real footage as well as the odd snippets of animation in between- which makes it very interesting. When it comes to the animation itself- I think this is big competition to compete with- but at the same time- I’ll be hoping to do animation all the way through- so I may have the advantage if my animation is really good. Pink Floyd overall are a very successful band- even if their music isn’t so popular now- they are still very well known, and this shows for their success. review review 2
A-ha is a Norwegian band formed in 1982- in Oslo. This video in particular was the big deal back in the 80’s- when no-one had seen animation like this before. It’s obviously very, well known for the wonderful combination of pencil-sketch animation and real live action footage, and when it came to doing actual the pencil sketching- they traced over the live footage- which is basically the Rotoscoping- something that I covered within my research- when looking at animation styles. I think especially, that this is really big competition- they used a method that took weeks maybe months to complete and I haven’t got unlimited time to do an animation like they may have had. Article
Music
LMFAO- I’m Sexy and I Know It
This song, ‘I’m Sexy and I Know It’ was released in 2011 by LMFAO- this song is from their second album. They had reached number one in Australia, Canada and New Zealand- where they had charted within the top 10 in nearly every country. (In which it charted.) As well as they hit number one on the Billboard Hot 100 in the U.S for the Groups second number- this meant that they became the first duo to have 2 successive number- one singles since OutKast’s “Hey Ya!” (2003) and “The Way You Move” in 2004. It has also become a meme and the main reason for many parody covers- such as: ‘I’m Geeky and I Know It’ and ‘Santa and I Know It’.
All-4-One- I Swear
‘I Swear’ was released in 1994 by All-4-One- they are an American, male R&B/pop group who are best known for their cover of ‘I Swear’. As a band they have won many awards, such as: Being nominated for The Billboard Award for Song of the Year for ‘I Swear’ (1994), Coca-Cola Australian Music Awards for the Most Popular (1994), Best Pop Performance by Duo or Group with Vocal- ‘I Swear’ (1995) and etc….
Olivia Ong- Fly Me To The Moon
Youtube Comments 1 Youtube Comments 2
Fly Me To The Moon has a lot of history- because it was sang by many different people, such as: Tony Bennett (1958), Frank Sinatra (1964), Doris Day (1965), and Diana Krall (2002)- but it was originally sang by Kaye Ballard in 1954 which was written by Bart Howard. This cover is by Olivia Ong- it’s a bit slower, more innocent, sweet and more modern- which would allow me to animate easier to the song- as well as it displays a lot of narrative within it, it has a girl singing it- which fits the bill of the actor I want within my live footage- so that’s the main reason why I picked this cover over the rest of them.
Here’s the original:
Articles
What makes a great animation? http://www.bbc.co.uk/news/world-21151539 -Ten Tips for a great animation from Choi Jong-Il.
What type of music is the most popular? https://www.thetoptens.com/most-popular-types-of-music/ -Most Popular Types Of Music In History- Top Ten List.
Target Audience
Gorillaz Target Audience- I think that the Gorillaz target audience is 17-21 year olds. The reason why I think this is because I can imagine this being played in clubs and it would appeal simply because of the amount of drug references, as well as the style of music: mixed beats and rap. I also think that it’s very emo/stoner-ish- with the slow tempo- it brings a very relaxed, chilled out vibe- which corresponds with the very slow- careless pace of the singing- but at the same time it can be very dark and depressing stuff too.
Pink Floyd’s Target Audience- I think that Pink Floyd’s target audience back in the 60’s was very much aimed at any group, but in my opinion- I think it was aimed at very much, older teens of 17 to 25. The reason why I think this, is because the band attracted many different aspects of people because of their different aspects of music and style. The audience gradually attracted people who took psychedelic drugs- and one of the band members played very psychedelic music which led to them becoming a favourite and an attraction. But more so now- I would see it’s more like it’s aimed at 40 to 60 year olds- people who were young in the 60’s, who are appealed to old music and are simply attached to them.
A-ha’s Target Audience- Again I think back in the 80’s, A-ha as a whole was aimed at 17-25 year olds- simply because they were a young, hip band at the time. I think now-a-days, the target audience is more like 30-50 year olds- people who were young at the time- but still listen to this song because of attached memories or just the appeal of listening or just liking old music.
Target Audience Profile
My Target Audience Profile:
Age- I am aiming my animation, music video at 17-25 years old. The reason why I am aiming my animation, music video at this particular group is because from doing my research on other animated, music videos- I have found that they aim at the same age range and because I’m a teenager myself and the fact that I will be showing it to other teenagers my age, I think it’s a well suited audience and one that would appeal quite nicely.
Gender- When it comes to Gender- I want my animation, music video to appeal to both genders- because the type of animation it is and the song that I hope to use itself- attracts the attention and likeability from both genders. From my research, there was no particular gender that they aimed their animated, music videos too- it was more so age. Especially the fact that there will be a mix of genders- who will be watching my work- so I want to keep my animation, music video open and free range as possible.
Social Class- I would definitely say that when it comes to my video in particular- I would aim my video at lower/middle class people- because teenagers/young adults in general are lower/middle class- the stage where they begin jobs, lively independently and earn an income- so it fits the bill. From researching- it didn’t seem as if they were aiming at social class in particular- again, more so age.
Sexuality- For my animation, music video I would aim at both sexualities- It doesn’t seem to be a thing that occured within my research that any of the music video were aimed at a particular sexuality- and I want to keep my video as open as possible- especially the fact that I am aiming my project at teenagers and young adults- so you’ve got to be very open-minded when it comes to appealing to your audience.
My target audience falls under E- Unemployed, Students, Pensioners & Casual Workers- it may even fall into category D- Semi-Skilled and unskilled manual workers.
My target audience falls under Aspirers- so….Seeks Status! Materialistic! Appearance + Fashion- (again younger people.)
My target audience falls under Explorers- so….Seeks Discovery! Energy! Individaulism! Experience! The First to try new brands- often younger people- so….students.
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